‘Leaders who are clear about their company’s reason for being (purpose) and who define what “good corporate citizens” look like (values); are able to deliver and sustain both performance and employee satisfaction over time’.
Building a high-performance culture starts with a clear connection between purpose and performance. An organization’s purpose is founded on its ‘reason for being’.
High performance is an outcome of a culture founded on purpose and values. The alignment between purpose and performance empowers leaders to take values- based approach to performance management. For example, good performance conversations begin with purpose and connect to performance. The same can be true for other components of performance management, such as goal setting, performance reviews and the link to reward.
